“… And Carry a Big Stick”

by,

Suzanne Coleman

Well good, Tim Cook finally acted.  As the CEO of a massive company, a big part of your job is managing your reputation.  Apple has historically done that quite well, especially with often overly-aggressive legal actions.  But in the last few months, they have sat passively by while their company has been defamed by “journalist” after “journalist.”  Manipulating public opinion by manipulating reports is sleazy, but since we as a society have lost most of our journalistic quality over the last few years, companies and individuals need to step up and act when necessary.

And let’s define necessary as when your investors are being destroyed due to false statements of fact meant to deliberately manipulate public opinion and therefore your stock price.  Yeah, let’s start with that.

I was going to call investor relations today (yes I own Apple stock, which you probably know by now) and have a conversation with them about this issue.  A nice class-action lawsuit brought by investors against reporters who spread falsehoods about Apple just might be what is needed to revive journalistic integrity.

I know, most of you have probably never heard of that…

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“Speak softly and carry a big stick.”  -Theodore Roosevelt, prior President of the United States of America